Here’s a quick question for you. Considering we’re spoilt for choice when it comes to amazing cameras and uber lenses that are able to render the hair follicles and yet un-born zits on supermodels at 50 paces why would you even think about using a mobile phone for anything other than a casual snap of that coffee and cake you had for morning tea.
Serious photos with an iPhone, are you serious? That just sounds totally contradictory!
Well if you disregard iPhones’ depth of field differences and the wide-angle lens perspective you soon realize when shooting in DNG that the dynamic range, sharpness and color are not bad at all for a great many needs.
And here’s the thing, not all serious photos are taken by serious people with serious gear.
These days lots of people who are not photographers are given orders from on high…”go and get me some pics of that event, make it snappy and when ya done get it posted to our Instagram account…….. and I want it on Facebook before you leave the office tonight or you’re fired”!
Fact is, and I know this will hurt the ears, feelings, and egos of many of the sensitive photographic souls reading this, but I get lots, and I mean “lots” of people who turn up in my workshops on Lightroom, Photoshop, Photo Composition, iPhoneography etc who’ve been made “Resident Dynamo Chief Executive, iPhone Wielding Guru of Multi-Media, Instagram and Facebook”, for their business or organisation.
These people are not normally photographers, heck they never intended to be photographers but that’s what they’re now expected to do, and damn it those pics better be good!
So here we are 2017, the iPhone has DNG with all the goodness that it infers upon one’s image options and we have an increasing number of non-photographers and indeed actual photographers who use the tool for serious work.
When I was planning my new Ultimate iPhoneography series of eBooks it soon became obvious that one of those books needed to look at what Photographers and non-photographers with serious needs could do with their iPhone. There’s a need for some wholesome yet easily digestible information on how they might actually nail those needs and importantly how to avoid the potential quality pitfalls.
The Ultimate iPhone Professional book dealing with lighting etc is still 6 months off, (There are six books planned for the series) but the first book, Ultimate iPhone DNG is already up on the iBooks store and the others are all well into the production phase.
Coming back to the question of “why shoot serious (work) stuff with the iPhone”, I reckon there are several solid reasons.
The obvious one is the need for rapid turnaround and the benefit of instant sharing, no doubt for a great many commercial uses the quality deficits are not relevant, you can easily crop the images and still have more than enough pixels for social media needs. Honestly regardless of how much traditional photographers protest the fact remains only a very small proportion of images shot for promotional purposes ever find their way into print at anything larger than say 5 by 7 inches. Now even allowing for reproduction at 300 PPI, that 5 by 7-inch print still only equates to around 3 megapixels.
But I think you can make a case for iPhone shooting that transcends the traditional convenience and resolution sufficiency arguments, a case that says sometimes the iPhone might technically be the better choice. (ASSUMING we are shooting in DNG)
Yep I know, right about now there are virtual knives and spears being thrust forth into computer monitors in the hope of impaling me or at least banishing my presence for the inter-webs, but please humor me, I’m just a country lad from a place that no-one much knows about.
So what actually are the benefits the iPhone could offer in a technical sense.
Depth of Field is enormous, it’s pretty easy to get everything in focus.
Related to the depth of field, the iPhone can easily get very close up photos nicely sharp and yet still have a nice degree of separation between the subject and background elements.
Going further the lens is wide-angle, but it’s actually tack sharp right out to the corners, which is not always true of wide-angle lenses on regular DSLRs and Mirrorless cameras.
Better yet the lens/sensor size enables you to have some interesting perspective renderings and looks that you can’t achieve in other formats.
Now yes it’s potentially a noisy little blighter but actually, the luminance noise when shot in DNG at slightly elevated ISOs is rather nice and filmic with a certain artistic appeal.
Another aspect that few people will have considered is that it’s relatively easy to get complete in-focus rendering for very near and distant objects easily by using focus shift techniques and only 2 or 3 frames.
For the working photographer a tool only needs to excel in one specific aspect to make it useful for some select shooting needs, no-one’s claiming the iPhone is the perfect portrait device, the ideal copy camera, the most powerful landscape tool, the last word or even the first word in the world of sport photography shooting, but it doesn’t need to be either.
And finally, let’s face it, most DSLRs and Mirrorless cameras are still pretty hopeless when it comes to social media duties and many are very difficult to use for close-up work unless you have lots of other bits to go with them.
So yes the DNG shooting iPhone is potentially a serious camera for serious needs, it all comes down to way you choose to use it and of course what you want to use it for.
Buy Ultimate iPhone DNG here: